{"id":4185,"date":"2014-02-14T16:50:03","date_gmt":"2014-02-14T15:50:03","guid":{"rendered":"http:\/\/www.cinziadimartino.it\/blog\/?p=4185"},"modified":"2014-02-14T16:50:03","modified_gmt":"2014-02-14T15:50:03","slug":"googleplus-authorship-e-author-rank-cosa-come-e-perche","status":"publish","type":"post","link":"https:\/\/cinziadimartino.it\/blog\/googleplus-authorship-e-author-rank-cosa-come-e-perche\/","title":{"rendered":"GooglePlus, AuthorShip e Author Rank: cosa, come e perch\u00e9"},"content":{"rendered":"<p><em>L&#8217;algoritmo di Google cambia: oltre all&#8217;AuthorShip prende in considerazione anche l&#8217;Author Rank. Ma cos&#8217;\u00e8, come si calcola e come si sfrutta?\u00a0<\/em><\/p>\n<div style=\"width: 630px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" alt=\"GooglePlus, AuthorShip e Author Rank\" src=\"https:\/\/lh5.googleusercontent.com\/-RutNgp3RXvY\/Uv3Tksx-XcI\/AAAAAAAABGI\/A1AxL7n-ElY\/w620-h400-no\/14+-+1\" width=\"620\" height=\"400\" \/><p class=\"wp-caption-text\">Photocredit: Alessandro Masiero<\/p><\/div>\n<p>Proprio qualche giorno fa sul mio profilo GooglePlus ho pubblicato una infografica che illustra i <strong>tre passaggi essenziali<\/strong> per la giusta semina del secondo fattore di ranking preso in considerazione da Google.<br \/>\n<!-- Place this tag in your head or just before your close body tag. --><br \/>\n<script type=\"text\/javascript\" src=\"https:\/\/apis.google.com\/js\/plusone.js\"><\/script><\/p>\n<p><!-- Place this tag where you want the widget to render. --><\/p>\n<div class=\"g-post\" data-href=\"https:\/\/plus.google.com\/113181198396528574834\/posts\/5eenXayACpF\"><\/div>\n<p>Sto parlando di <strong>AuthorRank<\/strong>,<strong>\u00a0<\/strong>da non confondere con l&#8217;AuthorShip.\u00a0Forse \u00e8 meglio andare con ordine.<\/p>\n<p>Quando fai una ricerca su Google, hai di certo notato (di pi\u00f9) quei risultati che mostrano al loro fianco una bella faccina sorridente, vero? Questa \u00e8 l&#8217;<strong>AuthorShip<\/strong> ed \u00e8 il modo in cui Google distingue le persone che pubblicano contenuti interessanti (ovvero apprezzati dagli utenti online). L&#8217;<strong>AuthorRank<\/strong> invece \u00e8 un altro fattore dell&#8217;algoritmo di ricerca che influenzer\u00e0 (in tempi brevi) la visualizzazione dei risultati. Ma come?<\/p>\n<p>Secondo <a title=\"Moz.com | Come prepararsi all'AuthorRank\" href=\"http:\/\/moz.com\/blog\/how-to-prepare-for-authorrank-and-get-the-jump-on-google\" target=\"_blank\">Moz.com<\/a>,\u00a0sono circa 200 i fattori presi in considerazione per determinare il valore di questo nuovo metro di giudizio: tra questi di certo troviamo la frequenza di pubblicazione, il numero di condivisioni, commenti e +1 per ogni post, il livello di engagement generato su GooglePlus, il numero di cerchie in cui l&#8217;autore \u00e8 inserito e non solo.<\/p>\n<p><a title=\"Digital Marketing Philippines\" href=\"http:\/\/digitalmarketingphilippines.com\/5-amazing-statistics-about-google-authorship-and-author-rank\/\" target=\"_blank\">Digital Marketing Philippines<\/a>\u00a0ha elaborato una infografica in cui sono presenti tutti i dati ufficiali rilasciati da autorevoli fonti (compreso <a title=\"Vic Gundotra\" href=\"https:\/\/plus.google.com\/+VicGundotra\u200e\" target=\"_blank\">Vic Gundotra<\/a>, vice presidente di GooglePlus) e spiega che per iniziare nel modo migliore agli occhi di Google dobbiamo:<\/p>\n<p><strong>1.<\/strong> Configurare la nostra AuthorShip (ti suggerisco <a title=\"Salvatore Russo | Authorship: Cos\u2019\u00e8 e come implementarla\" href=\"http:\/\/www.salvatore-russo.it\/authorship-google\/\" target=\"_blank\">questo articolo di Salvatore Russo<\/a> per iniziare)<\/p>\n<p><strong>2.<\/strong> Partecipare attivamente (e in modo utile) alla vita su GooglePlus, interagendo con il maggior numero di utenti e massimizzando le condivisioni di e con altri<\/p>\n<p><strong>3.<\/strong> Creare ottimi contenuti!<\/p>\n<p>Non sembra difficile \ud83d\ude42 Ma prima di lasciarti alla infografica dedicata all&#8217;argomento, che ne diresti di <strong>calcolare in modo semplice e immediato il tuo attuale Author Rank<\/strong>?<\/p>\n<p>Grazie alla segnalazione di <a title=\"Alessandro Masiero\" href=\"https:\/\/plus.google.com\/u\/0\/+AlessandroMasiero\" target=\"_blank\">Alessandro Masiero<\/a>, ho scoperto che <a title=\"Virante\" href=\"http:\/\/www.virante.us\" target=\"_blank\">Virante<\/a> ha creato uno strumento disponibile online che ti permette di calcolare il tuo punteggio attuale, semplicemente inserendo il nome del tuo profilo di Google.<\/p>\n<p>Ecco il link utile:\u00a0<a href=\"http:\/\/beta.authorrank.org\/\" target=\"_blank\" rel=\"nofollow\">beta.authorrank.org<\/a><\/p>\n<p>Puoi anche controllare il punteggio dei tuoi colleghi, competitor, beniamini, amici e nemici. Io l&#8217;ho gi\u00e0 usato e tu? \ud83d\ude09<\/p>\n<p><img decoding=\"async\" class=\"infographic_embedder\" alt=\"5 Amazing Statistics About Google+ Authorship and Author Rank (Infographic) - An Infographic from Digital Marketing Philippines\" src=\"http:\/\/digitalmarketingphilippines.com\/wp-content\/uploads\/2014\/02\/5-Amazing-Statistics-About-Google-Plus-Authorship-and-Author-Rank.jpg\" width=\"100%\" \/><\/p>\n<div class=\"infographic_attr\">\n<p>Embedded from <a href=\"http:\/\/digitalmarketingphilippines.com\/5-amazing-statistics-about-google-authorship-and-author-rank\/\" target=\"_blank\">Digital Marketing Philippines<\/a><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>L&#8217;algoritmo di Google cambia: oltre all&#8217;AuthorShip prende in considerazione anche l&#8217;Author Rank. Ma cos&#8217;\u00e8, come si calcola e come si sfrutta?\u00a0 Proprio qualche giorno fa sul mio profilo GooglePlus ho<span class=\"excerpt-hellip\"> [\u2026]<\/span><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":["post-4185","post","type-post","status-publish","format-standard","hentry","category-social-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>GooglePlus, AuthorShip e Author Rank: cosa, come e perch\u00e9<\/title>\n<meta name=\"description\" content=\"L&#039;algoritmo di Google cambia: oltre all&#039;AuthorShip prende in considerazione anche l&#039;Author Rank. 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